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Chinese seek modern elixirs for health and longevity

Published on 20th Jul 2015

Published on 20th July 2015

Once it was exotic derivatives of traditional medicine – such as liquid extracts of chicken or snake, or medicinal wines – that the Chinese sought as elixirs to health and longevity.  Now Chinese consumers have turned their hopes to vitamins and protein powders, thereby creating the world’s second-largest market for dietary supplements, after the United States.

Read more @ Forbes